services
A brand starts with story and conviction. We begin by listening — to the DNA of the company, to the people behind it, to the territory it wants to occupy — and translate that into a brand system that can hold its course across time and touchpoints. This is where we work on positioning, naming, vision, brand pillars, voice, and the foundational signatures that give a brand its distinctiveness. It is also where we decide what not to be, which is often the harder work. The same discipline runs through everything we build afterwards: logo systems, visual identity, typography, colour, tone of voice, photographic principles, UX direction.
Brands live in their universes. We build those universes — the visual worlds, the photographic codes, the campaigns, the editorial registers — and we make sure they hold together season after season. Our work here covers art direction, photography direction, video, motion, set design, copy direction, and the campaign systems that carry these into the market. We produce our own photos, videos and music when we can — the closer we sit to the work, the better it tends to be. Each campaign becomes part of a longer conversation with the brand, not a one-off.
Design is where ideas become objects. We take the brand strategy and the creative direction and turn them into things you can touch — collections, garments, prints, spaces, sites, products. A dedicated apparel team within the studio handles design at industrial scale and, when needed, full production. We have designed ready-to-wear collections for Club Med, including some of its latest collaborations like Lacoste and Rossignol; and produced the uniforms of the Maisons d'éducation de la Légion d'Honneur with manufacturing partners in France. Alongside apparel, we work across graphic design, type design, scenography, packaging, signage, and the physical experience of a brand on the ground.
